New Club Logo
Published on 21st September 2018 in Guests News, Public Latest News
It is here! Our new Club logo is officially launched today!
In this the 70th year of the founding of Spring Valley Golf Club, we have an opportunity for reflection on where our respected, inclusive and friendly club has come from and, more importantly, our future direction. Linked with such a thought process is how we position and present our club in a highly competitive and crowded marketplace and, further, how our club and all it has to offer is perceived.
Consequently, the Board and Management undertook a Brand Review Process with a view to achieving a brand identity which aligns with the look and feel of the club. Important considerations included: – prestige, high quality, proud and respected. Our aim was to achieve a brand identity that acknowledges the history of Spring Valley Golf Club whilst demonstrating a premium and forward-thinking brand.
Other criteria included: – a brand identity with a long-life span and versatility in the use of the logo across many different applications.
Following consideration and debate around a range of options, the Board approved a refreshed brand identity which met the abovementioned criteria drawing on inspiration from the rich history of the club with a modern twist.
Mark O’Sullivan
Club President